Beijing July 31 morning news, "Forbes" magazine website reported, according to the data provided by the analysis firm Strategy Analytics shows that in the past three months time, just set up four years of millet divide up 5 percent of the global smartphone market share, single-quarter sales up to 15.1 million phones. Relative to the 1.8% of last year's market share, millet currently in the mobile phone market share has reached 5.1%.
2014 second quarter of the global smart phone shipments
Data show that millet has even become one among the top five global mobile phone sales market. With a successful online marketing experience and smooth sales channels for millet phone popularity in the Chinese market, its sales improved significantly in every quarter.
Millet will take is called a "flash sales" sales model through its official website to sell their phones and tablets. To stimulate consumer publicity launch of the company's publicly millet phone three within a few seconds was sold out users.
Lei Jun, CEO of both in various occasions in trying to imitate Steve - Steve Jobs, whether it is speech or style of dress. And their millet phone with Apple's iPhone 4 also has a similarity too, even though their official website also seems to mimic Apple's website. Millet is obviously annoy some people, but it proved very effective indeed.
Millet's next step is to sell products to overseas markets, especially in the Asian and European customer base. "Because Western users of our brands do not have any idea, so it needs to consume a lot of money." Millet side said. Last year, the company hired former millet Google vice president of product management for Android mobile sector Hugo - Bala, whose main purpose is to help the millet to expand its influence in the international market. Bala's main job now is to help the new owner for the "millet imitate Western companies' critical voices to be defended.
2014 second-quarter global smartphone market share
If overseas sales are sluggish, millet at least you can grab more market share in China. Strategic Analysis company said, Asia and Africa have become the two regions of the global smartphone market demand strongest in North America and Europe because operators have to provide subsidies to change the trend of slowing down. For this reason, Apple recently signed a contract of cooperation with China's leading operator China Mobile, which also tends to enhance its sales in China.
In the 2014 second quarter, Samsung with 25.2 percent market share still occupy the leading position in the global market, followed by Apple, its share was 11.9%. 6.2% and 5.4% of Huawei Lenovo does not remain the same as last year, the growth rate of violent, observers believe this "coming to an end a period of rapid growth."
In the second quarter, global smartphone shipments grew 27 percent, reaching a record 295 million. The new phone Android phones sold in the second quarter, but also accounted for 85 percent of the share, which in turn created a new record.
Nanjing DingYing Electronics Technology Co., Ltd.